DVD Cover design elements



When designing the cover art for this picture I had several things in mind when it came to inserting the text into the page. Looking at the left side of the image you can see the product description I put in which has a small red border around it.

As somebody who has pretty poor eyesight I made sure that it would stick out and be readable to most people, so I made the text quite large at what I believe is 14PT size font with a lot of space in between the lines as to make it more readable.

I also aligned the text in the centre as the design for the back of the box art is very centre aligned, as the pictures are in the center of the image too.

The only text that isn't centre aligned is the list of system requirements at the bottom as I wanted this to be easier to read and not to stick out amongst the rest of the text. Plus lists are quite hard to read if they aren't aligned to the left side.

The border that surrounds the images is not designed in quark, it is designed in Photoshop Elements instead as it was not possible to achieve the same effect. To do this I had to make sure that the text was the right size which required a lot of editing. Luckily Photoshop Elements has a tool to allow you to easily design borders.

With optical balance in mind you can easily see that the design is asymmetrical as the design is completely different on both sides and are not balanced, but this is difficult to achieve on a box art. Through optical balance I could also make sure that the first thing the reader sees is the massive zombie on the front of the box art, and when they look at the back they see the description of the game and the pictures.